"Every educator knows the challenge of stimulating and sustaining learner motivation and the difficulty of finding reliable and valid methods for motivating learners. One approach to meeting this challenge is provided by the ARCS model of motivation (Keller, 1999a, b) which provides guidance for analyzing the motivational characteristics of a group of learners and designing motivational strategies based on this analysis. After giving an overview of the model, I will describe some recent developments including a simplified approach to applying it and how it may be incorporated into lesson planning....."