"John Keller is the founder of the ARCS Model of Motivation, which is based upon the idea that there are four key elements in the learning process which can encourage and sustain learners’ motivation. These four elements form the acronym ARCS of the model and stand for Attention, Relevance, Confidence and Satisfaction (ARCS). In this article, I’ll describe each one of them and I’ll share some of the eLearning strategies that eLearning professionals need to know in order to develop really engaging eLearning courses."