Motivating the Online Learner Using Keller’s ARCS Model.
Author/Creator
Milman, Natalie B.
Year of publication
2016
Co-Authors
Wessmiller, Jeffery
Publisher/Journal/URL
Distance Learning
Abstract
"Several decades ago, Keller developed the Macro model of motivation and performance, the conceptual foundation of the attention, relevance, confidence, satisfaction (ARCS) model of motivation (Keller, 1987, 2010)....."
